GPS technology is all over the place. Take a close look at the vehicles around you on your next drive. Notice delivery trucks, pest control trucks, government vehicles, construction trucks, large rigs, and numerous other logo vehicles? More than 50% of them are equipped with GPS tracking. There’s a reason so many businesses are using it. It increases their bottom line by cutting costs and increasing customer satisfaction. This means a huge potential for business growth.
We have some concrete examples to show how it works for organizations of all sizes. In a recent survey, companies shared their experience of using GPS technology to manage their fleets.
Graphs showing the results of survey questions offer some important insights if you’re planning a new stage of growth in your business.
Top Technician and Vehicle Challenges:
Participants voted fuel cost and consumption as the greatest challenge for their businesses. Second place is a three-way link.
There is a solution to each of these challenges: GPS-based vehicle management software. Also, many of these answers are linked to each other. Providing data that slows down drivers keeps them safer. Reduces fuel consumption. And slowing down reduces vehicle wear and tear.
Businesses can use data to address accountability, compliance, effectiveness, and safety. GPS technology can reveal problems you haven’t noticed before. And it could turn these weaknesses into strengths.
Overwhelming Thumbs-Up with GPS technology:
Only 2% of survey participants are unlikely to recommend GPS to other organizations. The remaining 98% said GPS technology gave them a quick ROI. Some have found that GPS tracking is an integral part of their success.
“It’s something I wouldn’t have gone without,” said Jimmy Arnold of the Georgian Peachtree Pest Control Company.
Technology itself, of course, is not the only key. This chart shows that customers need to be happy with the company providing their GPS tracking. They want quality software and hardware support.
Employees Weight In:
Some technicians and drivers see GPS technology as a big brother — at first. But survey responses show that it’s possible to get buy-in. The key is how the GPS is implemented by organizations. Two-thirds of those surveyed have made a special effort to outline the benefits. Businesses that do more to demonstrate benefits will receive more support from employees.
One piece of advice we often hear is to use GPS tracking to help employees. If their first interaction with technology is a reprimand, they set the stage for a confrontation between management and drivers. On the other hand, using this to reward good driving sets a positive precedent. And that might pave the way for a smoother buy-in.
Does each organization need GPS technology?
No organization is too small to track GPS with a GPS location tracker. Even with a small fleet, you’ll gain insight into the use of the vehicle. You’re going to track maintenance more effectively. And in the same amount of time, you will be able to do more work with the same number of people. That’s exactly what a small organization needs to do.
53 percent of organizations that don’t use GPS tracking says it’s because it’s too small. However, 39 % of the respondents had fleets of 2-4 vehicles. Only 12% had more than 25 vehicles. This means that GPS tracking is scalable.
Efficiency and maintenance are also critical for smaller businesses. GPS can address both issues and improve customer service. Customers will get proof of service and more accurate ETAs.
Customer reviews are essential for businesses, which is a huge potential boost for smaller organizations.
At the other end of the spectrum, a large organization can use GPS technology to ensure that no customers are lost. It’s easy to overlook a small percentage when you operate on a larger scale, but it’s not good for repeat business.